Five Links From The Week – March 9, 2024
This week in the world of sober stories and zero-proof reporting, there are podcasts reviewing beers, new nightlife openings, opinions on labeling, and plenty more. Here’s just a handful of links from the last week that will catch you up to speed on some of the latest news from the non-alcoholic world.
NA Beverages Podcast Episode
The FoodAboutTown podcast hosted by Chris Lindstrom on the Lunchador Podcast Network has been the go-to food podcast in the Rochester area for years. As the first in a string of episodes that will be coming out, I joined Chris on his podcast to talk a bit about NA beverages, and we drink through three Untitled Arts beers and offer some tasting notes. Quick and easy listen just under 30 minutes!
Listen here: NA Beverages – Chris Clemens Non ROCaholic – Untitled Art
Alcohol Labels Are Getting Crazy
If you’ve ever picked up a can of something figuring it was just an iced tea and then learned it was a hard iced tea, you might be wondering why the labels aren’t more clearly distinguishable. And if you have, then you wouldn’t be the only one. Turns out, more and more people are finding it difficult to navigate a field of shelves with no-so-crystal-clear labeling. Izabelle Wensley at the New Hampshire Bulletin makes a strong case this week for labels to be more clear about whether they have alcohol or are nonalcoholic.
Story: In marketing, difference between alcoholic and nonalcoholic beverages should be crystal clear
Sam’s Club Signs A Big NA Wine Deal
The Mocktails For Mommy brand was first founded in Huntsville by Dr. Ashley Hunt-Poole. Her MAMA line of nonalcoholic wines includes a few different flavors, and they’ve now earned her national attention. Sam’s Club has signed a deal to carry her wines, catapulting a small business into a huge brand almost overnight.
Story: Local business Mocktails for Mommy to hit Sam’s Club shelves this year
Los Angeles Lands An AF Lounge
The City of Angels now has its first alcohol-free lounge thanks to owners Summer Phoenix and Stacey Mann. The Stay Zero Proof lounge will have absolutely no alcohol available, offering a safe space for those wanting a nightlife option without the booze. They’ve selected a location with a pretty interesting history known for once being a nightclub with some pretty famous acts having passed through.
Story: Stay Zero Proof: L.A.’s First Alcohol-Free Cocktail Lounge Serves Sobriety
How Athletic Brewing Company Became The King of Non-Alcoholic Beers
CNBC released a nice little story this week about ABC and their atmospheric rise in popularity.
